Golden State Gets a Fourth Estate Fix From California Post

Hint: It’s brash, irreverent, and tons of fun. It can be argued that it arrives on your doorstep with the best headlines known to man. And as many are known to assert, it gives you the real news. The “it” is the New York Post – a daily newspaper with character as well as a conservative point of view. Buckle up, Californians, now you have your own version of the daily tabloid with the entrance of the California Post this week.

With journalism increasingly ghettoized into political camps, Rupert Murdoch’s family has taken up the challenge of providing the people of the Golden State with a left-coast version of the New York Post. Unabashedly conservative and committed to calling it as they see it, the paper enters into enemy territory with courage and typical tabloid flair, signifying its heritage. On the front page of its inaugural edition, Editor-in-Chief Nick Papps’ opening salvo was titled: “The California Post heralds a new era for the Golden State — we will fearlessly tell you the stories that really matter.” He went on to stipulate that the Cali Post will “fearlessly tell the stories that matter to you,” claiming that the new daily “will inform you, entertain you, certainly surprise you.”

California Post — Yes to Page Six

The New York Post is well known for its salacious Page Six, and the same will be true of the left-coast version, only it will likely be even more bawdy, with Hollywood in its line of fire. Murdoch’s tabloids offer spicy, gossipy coverage of the rich and famous, and it appears the California Post will not disappoint. It also plans to mimic the Eastern tabloid model, with a hefty sports section likely to be popular in the Golden State’s sports-laden cities.