MSNBC Might End Up Getting a Corporate Exorcism – PJ Media

September 15, 2025

Top O’ the Briefing

Happy Monday, dear Kruiser Morning Briefing friends. The Sine Qua Non Sequitur is spending a few days recovering from an unfortunate encounter with seed oils and a hemp dream catcher.

Throughout the entirety of Joe Biden’s sham presidency, the most vindictive and hateful people on the American Left were allowed to spread their poison free from worry about any consequences. Well the adults are back in charge in Washington, and the psycho progressive bullies aren’t being tolerated.

Like I wrote last week, the Dems keep finding new lows to hit and we certainly saw a lot of awfulness in response to the assassination of Charlie Kirk. While I won’t give too much exposure to the vileness, I am happy to report that consequences are making a comeback. Catherine has a story about that here, and my friend Ward Clark has another over at RedState.

MSNBC — the cable broadcast home of hate — is undergoing a corporate culture shift and rebranding and it looks like the new bosses aren’t thrilled with the Trump Derangement Syndrome vibe there. Matthew Dowd was fired for the heartless, callous remarks he made on Wednesday before breakfast time on Thursday. Until recently, that kind of thing would have gotten someone a raise at MSNBC.

That was followed up by a strongly-worded memo from the brass, which Rick wrote about:

On Friday, Comcast brass, including Brian Roberts, the company’s CEO, and Mike Cavanagh, its president, signed a memo that went out to all MSNBC employees. The memo was also signed by Mark Lazarus, who will be CEO of Versant, the new name for the company being spun off from NBC Universal. Versant will be home to MS NOW, the new name for MSNBC.

The executives wrote, “The tragic loss of Charlie Kirk, a 31-year-old father, husband, and advocate for open debate, whose faith was important to him, reminds us of the fragility of life and the urgent need for unity in our nation. Our hearts are heavy, as his passing leaves a grieving family and a country grappling with division. There is no place for violence or hate in our society,” the memo said.

The memo mentioned the firing of Matthew Dowd for “unacceptable and insensitive comments about this horrific event.”

Additionally, they said “That coverage was at odds with fostering civil dialogue and being willing to listen to the points of view of those who have differing opinions. We should be able to disagree, robustly and passionately, but, ultimately, with respect. We need to do better.”

MSNBC has been able exist as the ratings-challenged cable propaganda mill for so long because it’s pretty much been a charity project of the massive corporation behind it. It could hide behind the NBC News division. That security blanket is going away. The fact that the network doesn’t have anybody watching it is going to be more glaring now.

To use one of the Dems’ favorite words, the business model at MSNBC isn’t really sustainable. There have been no major announcements yet, but the New World Order at Versant will almost certainly not be patient with MSNBC’s niche hate-monger status. At some point, it’s going to have to become a functional part of a for-profit company.

As Rick goes on to note in his post, “fostering civil dialogue” is a foreign concept to MSNBC hosts. If the higher-ups are serious about doing better, there’s going to have to be a housecleaning at the network. I don’t know if that is going to happen, but a guy can dream, right?

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The Mailbag of Magnificence

We will begin this week with this from Nancy:

I read The Morning Briefing every day – love it.

But I would like to know your take on the fact that everyone on that train in Charlotte stood there watching as that woman was brutally murdered, and did nothing. They looked away, they gathered at the other doors as though they couldn’t get out of that car fast enough. The look of terror on her face was horrifying.

There was a time when the others in the car would have made an attempt to grab the killer and disarm him, hold him for the authorities. Now, we just sit there with our eyes buried in whatever’s on our cell phones, too afraid to help a fellow human being. Is this the Daniel Penny effect or something worse?

Yes, I’m sure that Daniel Penny is on everyone’s minds in situations like that. The violence keeps breaking out in cities that coddle criminals. We’ve already seen two cities — Los Angeles and San Francisco — get rid of extreme leftist D.A.s, but voters in other blue places need to wise up. The danger won’t go away until they do.

Shannon wrote this on Thursday:

I very much appreciate this morning’s briefing; I’ve re-read it twice. The headline is completely accurate I believe, I’ve read so many wonderful articles remembering Charlie Kirk (I watched him almost daily on YouTube and other social media), but I think your article is much more accurate, the current crop of radical democrats want us to die and they’re ready to help us get there. I agree this is a watershed moment for the right to wake up and realize what we’re actually up against.

I’m more afraid than ever that we’ll come to an actual war over this, but I also don’t think it will get better until that happens. I’ve closely followed politics for the last 20 years, watched the democrats steadily march toward Marxism, they won’t stop because they think they’re completely right to kill us.

God help us all.

Sorry for the downer,

Well, it was a downer end to the week. The radicalization of the Democrats that began as soon as Barack Obama got into office has been disturbing to watch. Even if the party did try to rein in the madness and move back towards the center it might not ever find it again. I wrote a few months ago that I wish we had some principled opposition. I don’t think that’s going to happen anytime soon, if ever.

This is from Charlotte:

Dear Kruiser-man,

At first after Charlie was shot, I thought, “Maybe it’s time for us to riot.” But then I realized that just not who we are. We have to continue to promote Charlie’s values of faith, family and country and strive to find those better angels Governor Cox mentioned.

I don’t think any one of us can fill Charlie’s shoes. He was an anomaly. But we MUST try. We must carry on the pursuit of civil discourse. Although it seems impossible at the moment, it is our only hope.

I am just so sad. Charlie’s death has knocked me down. I pray we can find what we need in this tragedy to move us forward. I will always remember and revere Charlie Kirk.

Rest in peace, Charlie.

It’s infuriating that the evil propagandists in the mainstream media keep repeating that it is those of us on the Right who are fomenting violence. As you said, that’s not who we are. I’m waiting for any prominent Republican to demand that they stop lying. You would think that it’s obvious that those of us who have most of the guns aren’t the ones shooting people.

We will finish with this from Tom:

Great column today. I am recently retired, I was never radicalized for anything but family & work. I a former democrat that worked for McGovern against Nixon in 1972, largely to have peace. I drove a tractor trailer in NYC for many years and listened to Rush Limbaugh and he taught me the fun & logic of conservatism. Charlie Kirk did the same for this generation.

I am sick of being a target for democrats. I am not a bigot, I am not an Islamophobic Christian ( I did have a family member killed on 9/11 ) I am not a Nazi, I am not a fascist, I worked for 52 years and never got a penny for anything from the government. Everything I have I worked very hard for.

This assassination has motivated my more than anything else in my lifetime. We must protect ourselves from this democrat violence.

Thank you for all you do.

The ones screaming “Bigot!” the loudest are, as we know, the real bigots. It’s tedious. I tune them out. Let them rage at the false caricatures of us they’ve created. The lefties who have gotten to know me in recent years are always surprised to find that I don’t have a tail and horns. And, yes, we must be vigilant and protect ourselves.

Thanks to all who wrote in, let’s hope this is a better week.

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FOR IMMEDIATE RELEASE
09/14/25

DAILY GUIDANCE AND PRESS SCHEDULE FOR
MONDAY, SEPTEMBER 15, 2025

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